Pokémon enthusiasts are planning their vacations based on where they can catch the most virtual creatures in the mobile game Pokémon Go.
The game’s developer, Niantic, encourages travel by organizing Go Fest festivals and releasing rare Pokémon that can only be found in specific regions. This has led to a new trend: Pokémon Go tourism.
The game uses augmented reality, allowing players to see Pokémon on their screens in the real world. This motivates people to explore more than usual during their travels.
A couple shared how the game helped them discover hidden corners and connect with other Pokémon hunters during their journeys.
The success of Pokémon Go, released in 2016, demonstrates the potential for augmented reality games to change the way we travel. Go Fest festivals turn cities into hunting grounds, leading tourists to iconic locations.
With thousands of visitors attending festivals in Madrid and New York, Pokémon Go tourism is shaping up to be the next big travel trend.
